It’s no surprise that Super Bowl XLV was the most watched television program of the year. The championship game always rakes in the numbers, and produces an ungodly amount of ad revenue in the process. This year was even more extraordinary than most, because the game brought in a record breaking amount of viewers.
According to a press release sent out by the Fox Network, Super Bowl XLV brought in an astounding 111 million viewers. This made Fox the first network ever to exceed 100 million viewers for a program in prime time.
FOX Sports’ broadcast of Super Bowl XLV averaged 111 million viewers and is the most-watched television program in U.S. history, obliterating the prior record of 106.5 set last year during Super Bowl XLIV by 4.5 million viewers and the 106.0 million for the series finale of M*A*S*H, which held the viewership record from 1983 to 2010.
This is the fourth consecutive Super Bowl to set a viewership record, and attracted 13.5 million more viewers than FOX’s last Super Bowl broadcast in 2008 (97.5 million) for the New York Giants upset of the undefeated New England Patriots. No other major sporting event has ever hit a record high in four consecutive years. This also marks the sixth straight year that Super Bowl viewership has increased, and over that span average Super Bowl viewership has increased from 86.1 million in 2005 to 111.0 million, a gain of nearly 25 million viewers.
The game posted a 46.0/69 household rating/share tying Super Bowl XXX in 1996 (Dallas-Pittsburgh) as the highest-rated since Super Bowl XX in 1986 (48.3/70, Chicago vs. New England). Only eight of the 45 Super Bowls played had a higher rating, and all were played in a nine-year span between 1978 and 1986.
Is anyone really surprised by these numbers? The amount of hype surrounding this game was beyond over the top. If we heard the phrase “black and yellow” one more time we might have hurt someone.
Are you shocked by the amount of viewers who tuned in?
Source: Coming Soon