With TV spots from Captain America, Thor, and Super 8, did you really think that Cowboys & Aliens would sit this one out? Super Bowl Sunday is the premiere place to advertise summer blockbusters and Jon Favreau’s latest got in on the action. The film is slated to hit theaters this May, and blends multiple genres including western and sci-fi. Check out the TV spot…
Cowboys & Aliens center on outer-space creatures who land in Arizona circa the mid-19th century intent on enslaving the local population — until a group of cowboys and Apache Indians fight back. Craig will play Zeke Jackson, the revolt leader and a very talented gunman. The cast of the film also includes Harrison Ford, Olivia Wilde, Noah Ringer, Sam Rockwell, Paul Dano, Adam Beach, and Abigail Spencer.
Here’s a more detailed plot synopsis for the film:
1873. Arizona Territory. A stranger (Daniel Craig) with no memory of his past stumbles into the hard desert town of Absolution. The only hint to his history is a mysterious shackle that encircles one wrist. What he discovers is that the people of Absolution don’t welcome strangers, and nobody makes a move on its streets unless ordered to do so by the iron-fisted Colonel Dolarhyde (Harrison Ford). It’s a town that lives in fear.
But Absolution is about to experience fear it can scarcely comprehend as the desolate city is attacked by marauders from the sky. Screaming down with breathtaking velocity and blinding lights to abduct the helpless one by one, these monsters challenge everything the residents have ever known.
Now, the stranger they rejected is their only hope for salvation. As this gunslinger slowly starts to remember who he is and where he’s been, he realizes he holds a secret that could give the town a fighting chance against the alien force. With the help of the elusive traveler Ella (Olivia Wilde), he pulls together a posse comprised of former opponents—townsfolk, Dolarhyde and his boys, outlaws and Apache warriors—all in danger of annihilation. United against a common enemy, they will prepare for an epic showdown for survival.
Cowboys & Aliens hits theaters on July 29, 2011
What do you think of the Super Bowl spot for Cowboys & Aliens?