Lionsgate has finally set a release date for their upcoming novel adaptation of Hunger Games. The best selling book was written by Suzanne Collins, and the feature film version will be directed by Gary Ross. Over at THR, they’ve received the official release information for the movie straight from the studio…

The Hunger Games will open in theaters nationwide on March 23, 2012. “Lionsgate is looking to prosper from spring break and the Easter holiday (Easter Sunday falls on April 8 in 2012). So far, Hunger Games has the March 23-25 weekend to itself.” Hmmm, we didn’t realize how much Easter made people want to watch children fight to the death. That’s an interesting marketing plan.

The studio is aiming for a PG-13 rating for the story that’s set in post-apocalyptic America, Hunger Games introduces 16-year-old heroine Katniss Everdeen, who must participate in a fight-to-the-death annual event called the Hunger Games. The battles are televised, and pit youths from each of the Capitol’s 12 Districts against each other.

What do you think of the Hunger Games release date? Are you excited to see the film?