The Social Network obviously hasn’t had enough time in the spotlight. Sony Pictures wants it to have more because the 18 Best Picture awards from various critic circles just aren’t cutting it. The studio has announced their plans to re-release The Social Network in theaters this Friday (January 7). Considering this week’s box office contenders, this might not be such a bad thing.

The studio sent out a press release announcing that the film is also poised to cross the $200 million mark. The DVD for The Social Network will go on sale January 11, so this is one last (desperate) push to get theatrical dollars into their pockets. Here are some key points from Sony below…

As The Social Network, the most critically acclaimed film of the year, is set to launch on DVD, the hit film is poised to pass $200 million at the worldwide box office, it was announced today by Jeff Blake, chairman, Worldwide Marketing and Distribution for Sony Pictures. To date, The Social Network has grossed more than $93 million in the US and $104 million overseas, and will pass the $200 million mark in the next few days. The DVD will be released on January 11, 2011, and contains more than eight hours of bonus extras about the motion picture. The film will also be re-released in approximately 600 theaters nationwide on January 7.

Blake said, “The Social Network has struck a chord with audiences all around the world. No invention defines our era like Facebook does, but what has made it break through as a motion picture is that it is a parable for our time. Everyone, everywhere, can relate to the human motivations of the real-life people who are depicted in the film. At the box office, this film showed true staying power, grossing more than four times its opening weekend gross – a rare accomplishment when the average for wide releases last year was below three times its opening weekend gross. It is always a great feeling to see a film connect with moviegoers, but this film is incredibly special to us – we are as proud of it as any film in our studio’s history.”

Sony really wants to win a Best Picture Oscar. It’s been well over 20 years since they received the prize and The Social Network is their only real shot this year.

Will you be one of the people running out to see The Social Network one last time?

Source: Coming Soon