Viral marketing never ceases to amaze us. A new video has magically appeared online that features actor Bradley Cooper as a spokesman for a drug. No, this isn’t his lost audition tape or Love and Other Drugs, he wants to sell us a little, clear pill called NZT. We believe this is being used as a marketing tool for his upcoming film Limitless, which was formerly known as Dark Fields.
In Limitless, Cooper plays “an average guy with writers block whose world completely changes after the drug in question bestows him with super human abilities.” Crazy right? NZT is supposed to help you reach your full mental and physical potential, which sounds like a great thing but we all know that too much of anything is bad.
If we didn’t know this was for a movie, we might think it was legit. It’s not that far off from the celebrity endorsements we see on a regular basis. Plus, who wouldn’t mind looking at Cooper multiple times throughout the day? Limitless is directed by Neil Burger and co-stars Robert De Niro and Abbie Cornish.
What do you think of the viral video for Limitless? Are you interested in seeing the film?