NBC continues to expand on their season orders for Fall 2010 by adding three more shows to their growing roster. First, they picked up the freshman trio of “Law & Order: Los Angeles,” “The Event,” and “Outsourced” to run throughout May, and now they’re giving the same treatment to “Chuck” and “Chase.”
According to a press release sent out by NBC Universal:
NBC has given full-season pickups to the new high-octane drama “Chase” and the returning action-comedy “Chuck” for 2010-11. The announcement was made by Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios.
“Chase” is averaging a 2.0 rating, 5 share in adults 18-49 and 6.5 million viewers overall in “most current” averages through its first five telecasts this fall. “Chase” has captured an 18 percent improvement in the time period versus year-ago “most current” results for NBC in 18-49 rating (with a 2.0 rating vs. a 1.7) and a 23 percent gain in total viewers (6.5 million vs. 5.3 million). “Chase” is heavily time-shifted, adding 21 percent to its “live plus same day” 18-49 rating when Nielsen issued “live plus seven day” results for the opening two weeks of the season (to a 2.66 rating from a 2.19).
Through October 18, “Chuck” has averaged a 2.2 rating, 6 share in adults 18-49 and 5.9 million viewers overall in “most current” averages from Nielsen Media Research. “Chuck” is heavily time-shifted, adding 29 percent to its “live plus same day” 18-49 rating when Nielsen issued “live plus seven day” results for the opening two weeks of the season (to a 2.56 rating from a 1.99).”
Why is it that “Chuck,” continues to get treated like the unwanted step-child of the network? Granted its ratings aren’t as huge as some other shows but none of NBC’s programming seems to be performing that well. They’ve been tailing CBS and ABC for a while now. Even Fox has one-up them on certain nights. “Chuck” shouldn’t be grouped with these shows because it’s more entertaining, the quality is 10 times better, and it’s fun! Get it together NBC. It should have gotten a full season order from the start.
What do you think of NBC’s decision to keep Chuck and Chase on for a full season?