Once a man, then a hair product, then a chain of stores and now…. A movie! That’s right people like to buy anything these days, including your hair choices. And Berry Meyerowitz, President & CEO of Phase 4 Films wants Vidal Sassoon! Meyerowitz just offficially announced that Phase 4 have acquired the U.S. rights to Director Craig Teper’s feature documentary, Vidal Sassoon The Movie which made it’s world premiere earlier this year at the Tribeca Film Festival.
“People will connect with Vidal Sassoon’s personal story. He’s a man from humble beginnings whose hard work and inspirational sense of style made a lasting cultural impact,” said Meyerowitz. “We believe VIDAL SASSOON THE MOVIE will follow in the footsteps of recent documentaries which have received both critical acclaim and an incredible audience response.”
The man has definitely been successful, whether or not he’s inspirational we’ll all have to figure out for ourselves. I find it hard to believe that hair can move a person to extremes, but then again, maybe it can. THR seemed to have a mixed reaction to the film:
Despite the hard pitch, the doc doesn’t quite sell Sassoon as an integral shaper of the culture at large (it comes closest during his Swinging London years), though it does remind us just how ubiquitous the scissor-man was, and for how many years… The straightforward encomium doesn’t delve too deeply into the man’s psyche, but it offers a vivid picture of his working process, as a parade of former employees describes his perfectionism and the strict discipline of his salons. – THR
This is what we know about the film as of now…
A fast-paced feature documentary spanning 80 years of revolution in history and culture, VIDAL SASSOON THE MOVIE is a true rags-to-riches tale, tracing Sassoon’s path from a London orphanage to international success and celebrity. Producer Michael Gordon, founder of hair care company Bumble and bumble, first set out to document Vidal’s life in a richly visual book about icons in the world of hairdressing. What started as an 80th birthday tribute to Sassoon became a movie when Gordon brought on director Craig Teper. While chronicling the fashion, style and social revolutions of the 1960s, VIDAL SASSOON THE MOVIE shows how Sassoon revolutionized the world of hair with his pioneering, geometric, Bauhaus-inspired styles and “wash and wear” philosophy, literally changing the way women look and cut their hair today.
“Vidal Sassoon’s influence is so profound, even after forty years he is inarguably the most important person in hairdressing, ever,” says Gordon. “We are incredibly happy to be partnered with Phase 4 and it’s exciting that audiences will now have a chance to know more about the man behind the famous name.”
Are you prepared to see a story about a guy who cuts hair OTHER than Edward Scissorhands?