NBC claimed that the main reason they wanted to bring Jay Leno back into their late night fold was because of the low ratings new host Conan O’ Brien was earning for the network. For the first time during the many years that the show had been on the air it was losing money, but that was only a sign of things to come. According to Reuters, upon his return to “The Tonight Show,” Leno has brought in slightly lower numbers than O’Brien did in 2009.
This summer is the lowest-rated “Tonight Show” on record. Since the end of the broadcast season in May, Leno is averaging 3.8 million viewers and a 1.0 adults 18-49 rating (each ratings point in that demo equals about 1.3 million viewers). That’s a 12 percent improvement in total audience compared with O’Brien, though off 23 percent in the demo and down in both measurements compared with Leno’s performance two years ago.
Even though it’s experienced some losses they claim that the show has returned to beating its CBS competitor “Late Show With David Letterman.” Other hosts in the field have been holding their ground including Craig Ferguson, while Jimmy Fallon and Jimmy Kimmel have actually shown gains in viewership across the board.
To be completely honest, I haven’t watched a single episode of “The Tonight Show” since Leno’s been back. Those of you who have, has he changed anything? What’s with the ratings dip?
Do you think these numbers are accurate?