Today Steve Jobs did was he does best, he made a huge announcement. At the latest Apple event he unveiled their new line of iPods, and got a little help from a couple Grammy winners (Chris Martin from Coldplay and Lady Gaga). Who knew Jobs was tight with those two? He also revealed the company’s new marketing strategy for Apple TV, which hasn’t caught on as much as his other products.
First of all, here are some updated stats for the new iPod Nano, iPod Shuffle, and the iPod Touch.
- The Nano gets an overhaul. The clickwheel has been replaced with a full-screen multitouch display, similar to the iPod Touch. It has an FM radio, 24-hour battery life and is 46% smaller and 42% lighter. It will cost $150 for 8 GB and $180 for $16 GB.
- The Shuffle gets navigation buttons again, as well as voice-activated playlists, Genius mixes, Voicover speech technology that tells you what songs are being played, 15 hours of battery, and a new, smaller design. It’ll cost $50 for 2 GB and comes in five colors.
- The iPod Touch adds many elements previously announced on the iPhone 4, including the high-resolution “Retina” display, a front facing camera to make FaceTime video calls, and a rear-facing camera to record video. With 40 hrs battery life for music, it comes in three sizes: 8Gb for $229, 32GB for $299, and 64Gb for $399.
Next we have Apple TV, a device which isn’t exactly dominating the home entertainment market. Jobs says that he’s making deals with networks such as ABC, Fox, Disney Channel, and BBC America to make shows available for download via the Apple TV console for just 99 cents per episode (can’t you do something similar on regular iTunes and Netflix?) He also said that a new version of the Apple TV box is slated for release later this month for just $99.
Are you interested in any of Apple’s latest products? Are they worth the money?