Marvel continues to expand on its brand by moving from the creation of Marvel Studios to their latest venture, Marvel Television. According to THR, a new division has been put in place and Eisner-winning comic and TV writer Jeph Loeb has been named as its chief. Does this mean we’re going to get an entire network dedicated to all comic material, all the time?

The trade is reporting that Loeb “will oversee the translation of Marvel’s popular characters and stories to the television medium, in both live-action and animation formats.” Therefore, it might not be its own network (yet) but it will increase the presence of Marvel properties on the ones that already exist. Loeb will also oversee the development and distribution of live-action, animated and direct-to-DVD series.

If the big boss’s name sounds familiar it might have something to do with his run as the co-executive producer of NBC’s “Heroes.” If that show was pure perfection, his involvement with Marvel Television would be a blessing but after watching “Heroes” go down in a ball of flames I’m a bit worried. Maybe he’s good at developing and overseeing things, and it’s just his execution that’s off?

What do you think of Marvel Television? What do you want to see from the new brand?