In random movie news, Paramount has decided to move up the release date for The Last Airbender. Instead of hitting theaters on July 2nd it will debut on July 1st, which makes us wonder. What difference will a day make? The news comes via Twitter courtesy of Frank Marshall who’s a producer on the film.
Marshall didn’t reveal any specifics regarding why the move was made he just stated the following:
LAST AIRBENDER release date moves up to July 1st…
He posted this announcement after revealing that the film’s first exhibitor screening went very well. Therefore the quality of Airbender shouldn’t be an issue, unless he’s blowing smoke. This is just one of many films that have decided to shift their release dates this summer. Dinner for Schmucks was recently pushed back to get some breathing room from Christopher Nolan’s Inception and Angelina Jolie’s latest flick, Salt.
The Last Airbender is the only major film opening the July 2nd weekend, and it won’t get any real competition until Despicable Me and Predators come out on the 9th. On another note, The Twilight Saga: Eclipse opens on June 30th and they might try to skim some of its viewers because Jackson Rathbone appears in both movies. Maybe he can steal some of its fans. The possibilities are endless.
What do you think they’re up to? Why would Paramount move the release date up by one day?