Meet The Joneses. They’re selling their sexy, successful image to everyone just by appearing… well sexy and successful. At first glance, The Joneses may appear to be a rather crazy concept — after all, it’s hard to believe that we are all so susceptible to product placement — but thanks to writer, director and producer Derrick Borte who executes the film in a rather realistic manner, the film makes a number of relevant and important comments on society while taking you for a fun ride.

Find out more about the film below…

The Players:

  • Director: Derrick Borte
  • Writers: Derrick Borte (writer) and Randy T. Dinzler (story)
  • Actors: Demi Moore, David Duchovny, Gary Cole, Amber Heard, Ben Hollingsworth, Glenne Headly, Catherine Dyer
  • Music by: Nick Urata
  • Cinematography by: Yaron Orbach


The Joneses are the perfect family made up of two gorgeous, successful parents Steve and Kate Jones and their lovely teen-aged children Jenn and Mick. Together they are the envy of their posh, suburban neighborhood filled with McMansions and all the trappings of the upper middle class. But The Joneses aren’t as perfect as they seem, they’re a mock family, paid to not only live the dream but sell it to everyone around them.

The Good:

  • A Real Romantic Comedy: I believe they’re marketing this film as a dramedy but when you look at it as a romantic comedy it’s much more of a success. So many of the “rom-coms” that we get now-a-days are so contrived, cliched, and pointless, that it’s nice to see that the genre still has life. Just because it’s both romantic and funny, doesn’t mean that it can’t also be clever and real. This film is what a romantic comedy used to be and should be again.
  • Treating it Like it’s Real: Although the premise of the film is a bit far-fetched, the characters and the director deal with it rather realistically. All of the characters are put in an extreme circumstance but still act like real people.
  • The Script: The word “clever” keeps jumping into my head when I think of this movie. The writer really went all the way with both the concept and his execution. Nice to finally see someone taking the mundane and reshape it so that it’s fresh again.
  • The Acting: Across the board, some solid performances, although none better than David Duchovny and Gary Cole. David, doesn’t break new ground with this role but still puts in a charming performance. He has that ability to make you immediately trust him and yet he still has an edge that keeps you intrigued. Gary really makes the film though, without him balancing out both the humorous and dramatic moments, the film would not have had the highs and lows it needed to really make it stand out.

The Good/Bad:

  • The Product Placement: I’m not sure if this is good or bad. Part of the movie is brand placement. I would be interested to know if the sponsors actually supported their products in the film, because in a way, they’re almost mocked and looked down upon, yet they are there in a fun/positive way. Hopefully the film won’t encourage anyone to go out and buy a new Audio TT and makes them realize how unimportant this like this are, but this could go either way, and I think it might have been helpful to make up more brands than actually promote/mock them.


  • Tone: There were a few moments where the film felt like it wanted to go darker but it was either afraid to or held back in some way. They could have also mocked more of the products and pushed that side of the film further had they not been real.


This is no great conquest but it’s a fun, easy to watch, relevant, romantic comedy. You won’t really learn anything about yourself, it won’t change you (maybe some of your spending habits), but it’s a solid film that gives other films of its genre hope. There was good choices made by the director, entertaining performances, and an interesting script writing. Overall it’s a fun little romp with a few interesting messages.

Rating: 7.5/10

The Joneses will be in theaters April 16th


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