From 2004 to 2007 TV viewers experienced a resurgence of something called “the Nancy Drew” phenomenon when The CW (formally UPN) premiered the series, “Veronica Mars.” It starred Kristen Bell as the title character who spent every episode snooping and investigating the suspect activities happening in her town. “Mars” was never a mega hit for the network but it gained a serious cult following and when the show was canceled after 3 seasons fans were rightfully pissed. But no worries, there’s hope, a “Veronica Mars” movie is still on the table…
When The CW planted the final nail in “Mars’” coffin rumors immediately sprung up about a big screen adaptation that could expand on the story and wrap things up. The news continued to change from day to day, one minute the movie’s ago and the next it’s dead in the water. The show’s producer Rob Thomas recently spoke about how hard he and his colleagues are working to reunite the cast and crew for one last hurrah. According to him “Veronica Mars” still has “a chance.”
“It’s not dead,” insists Thomas. “I continue to want to do it.” I did have a treatment and a pitch, with which I went to Warner Bros. and [Mars producer] Joel Silver and said, ‘Here is the fastball version of the movie, the big studio version of the movie that I think we can make.’ And I think they did one of their brand-awareness surveys and were like, ‘We don’t know if we can make money with that.’ So it’s been back-burnered. But I still want to do it. I’m still happy to do it. We’re still looking into it.”
The idea of making it marketable for a wider audience makes sense from the studio’s perspective because they’re not going to put money into anything that won’t make a profit but look what Joss Whedon did with “Firefly.” His show was canceled after one season on FOX and it was turned into a feature film renamed Serenity. It would be a bit harder for Thomas to pull off something like that because “Mars’” is strongly based on its name recognition, so a title change would be out the question, but something’s gotta give.
Whatever they choose to do, they have to do it soon because Kristen Bell is 29 years old and she can’t play a teen super sleuth forever.
Do you think they should make a Veronica Mars movie?