Normally for our box office predictions, there’s a fight for number one, but with Alice in Wonderland, Tim Burton‘s highly anticipated Disney masterpiece starring the much loved Johnny Depp, popular up-and-comer Mia Wasikowska, Helena Bonham Carter, Anne Hathaway and more, competing against an un-advertised cop thriller Brooklyn’s Finest, it’s safe to say that it’s only competition is itself.
Much like other big movies coming out, the film’s budget was massive, so the big question is will it make it back? Opening weekend is always the biggest weekend for a film of this size and it will need to break at least $75 million and possibly $100 million in order to make a dent in the estimated $200 million it cost to make (although I can only imagine what Disney will earn selling Mad Hatter hats, tea cups and other Alice in Wonderland merchandise, which will more than likely make back what they’ve spent).
According to the LA Times:
“Alice” is also opening simultaneously in more than 40 foreign markets that Disney believes represent about 60% of its potential international grosses, adding tens of millions of dollars more to the movie’s take this weekend… In the U.S. and Canada, “Alice” is on track to sell more than $75 million worth of tickets from Friday through Sunday and, according to some estimates, could even exceed $90 million.
There’s no doubt that the film will break some box office records out there and that Disney has put absolutely everything they have into pushing the film onto viewers. Sadly, the movie (which is just as visually stunning but with more edge and creativity) will be compared to recent giant Avatar and no matter what anyone says, it will never be able to bring down that Goliath.
Maybe I have rose colored glasses on, but I’m optimistic about this weekend for Alice. I’m going to guess that the film at least tops $85 million and gets close to, if not crosses the $100 million mark.
What do you think? Am I crazy? Or will this film be a huge hit?