Disney has decided to rename their upcoming animated adaptation of Rapunzel, which will now go by the name Tangled. If you’re an avid fan of the fable, you’re probably asking yourself what the hell’s their problem? One of the film’s producers Roy Conli just posted an official statement regarding the change that has many of us scratching our heads.
The title Tangled comes off as a cheap straight to DVD release for me. It just doesn’t have the special oomph that we would expect from a Disney classic. When Conli released the latest info about the film including its new name he clearly avoided telling us why they changed it. He gives us a little plot info but that’s about it. The whole thing rubs me the wrong way, but the studio seems to think that it will work.
Here’s what Conli had to say,
Hey everyone, I’m Roy Conli, producer of Disney’s next animated film. I have some exciting news to share, and it was important to me that YOU guys – the Disney fans – hear it first. I want to tell you about Walt Disney Animation Studio’s 2010 release, Tangled. It’s a really fresh, smart take on the Rapunzel story. In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair.
We’re having a lot of fun pairing Flynn, who’s seen it all, with Rapunzel, who’s been locked away in a tower for 18 years. I’m so proud of the crew working on this film – they’re doing a fantastic job creating an awesome story with great characters and a stunning world – and it’s all going to look amazing in 3D. All of us here at the studio are incredibly excited for you to see Tangled when it comes out in theaters this November.”
But why are they calling it Tangled again? Will we ever know? Perhaps it’s a means to attract younger, hipper kids, and if that’s the case I hope they’re ready to isolate 70 percent of their audience. This is a brave move considering how studios pride themselves on milking established properties because of their name recognition.
Rapunzel aka Tangled is scheduled to hit theaters on November 12th before expanding on November 24th.
What do you think of the new name for Rapunzel? Does the title fit?