Will NBC ever learn? Their action comedy “Chuck” FINALLY debuted its new season last night and its ratings were through the roof. The show has been treated like the red haired step child of the network, despite its popular cult following and growing commercial success. The series posted exceptional numbers, even though it was up against several primetime heavy hitters.
“Chuck” returned to television screens with a special two-hour premiere, and earned its highest ratings since the show’s special 3D telecast that aired the day after the Super Bowl. The first episode earned 7.7 million viewers and a healthy 3.0 preliminary rating among adults 18-49, with the second drawing 7.2 million and a 2.9 rating. With the exception of the 3-D episode you’d have to go all the way back to 2007 to find numbers even close to that.
“Chuck” was barely renewed this year so this type of positive publicity should give NBC the nudge it needs to treat the show with the respect it deserves. It managed to come out with decent numbers despite playing opposite “The Simpsons” 450th episode and “20th Anniversary Special,” “Desperate Housewives,” and “NFL Football“. What will it take for the network to stop treating this show like yesterday’s trash?
They constantly push back “Chuck,” yet “Heroes” continues on even though the writing has gotten significantly worse as the season’s have progressed? They cancel “Southland” and move “Friday Night Lights” to where no one can find it, but their spending all their time and energy on the failing “Jay Leno Show?” Priorities, NBC, priorities.
Did you watch the season premiere of Chuck? Do you think the show deserves more credit than the network gives it?