When I grow up, I want to be just like James Cameron, because that man’s success knows no bounds. He might not be as decorated or acclaimed as Steven Spielberg, Francis Ford Coppola, or Martin Scorsese, but he’s the people’s champ. The director’s latest film Avatar, has managed to become the second highest grossing film off all time after just 20 days in theaters!
First off, Avatar was a major investment for Cameron to take a risk on. In Hollywood’s current climate, only comic book movies, sequels, and remakes produce the most box office dollars and the director wanted to go against the grain. He decided to take on a big budget film with no preexisting material to fall back on. His risk has paid off in spades because as of Wednesday Avatar has grossed 1.12 billion dollars passing 2003′s Lord of the Rings: Return the King.
Fox originally projected that the film would reach number 2 by next week, and had no idea that it would happen so soon. As of today, the film has accumulated $374.4 million domestically and a foreign cume of $760.8 million, for a worldwide box office total of $1.14 billion and counting. The majority of the film’s profit comes from overseas, but it’s still poised to break the top ten U.S. box office chart by the end of the week surpassing Star Wars: Episode III Revenge of the Sith.
A lot of the film’s financial success has to do with the higher ticket prices from the 3-D screenings. It’s been highly recommended that audiences watch Avatar in IMAX so they can view the movie the way Cameron meant for it to be seen. If this was a 2-D film there’s no way it would have accumulated as much as it did, as fast as it did, but we still have to give credit to where credit is due.
You have to hand it to Cameron for sticking to his guns and making the film that he wanted to make without the influence of outsiders. It may have taken him over a decade to do it, but he brought Avatar to the masses, and apparently their very grateful. If the film can pull in this kind of dough after only 20 days, lets see what it will do by the end of its run. The only thing standing in its way is that ship that refuses to sink, with $1.84 billion dollars earned.
How close do you think Avatar will come to Titanic’s total gross? Do you think it could be it?