shrek forever after

The fourth installment of the Shrek franchise has started its promotional campaign by releasing a new photo and a synopsis. Over at USA Today, they ran a feature on the film entitled, Shrek Forever After and revealed some info about when we can expect the first trailer, and whether or not it will be the final installment of the series.

The first trailer for Shrek Forever After is scheduled to play in front of James Cameron’s Avatar starting December 18th. The animated film will also be in 3-D, so its placement with Avatar makes sense. The head of production at DreamWorks, Bill Damaschke made it clear that this will be the fourth and final film in the Shrek franchise. He stated, “All that was loved about Shrek in the first film is brought to the final film.”

Here’s what’s been released as the story for the movie:

The premise is the Brothers Grimm meet It’s a Wonderful Life: After rescuing a princess, getting hitched and fathering triplets, Shrek is feeling over-domesticated. “He has lost his roar,” says director Mike Mitchell. “It used to send villagers running away in terror. Now they run to him and ask him to sign their pitchforks and torches.” To regain his ogre mojo, he strikes a deal with Rumpelstiltskin, the wee troublemaker who popped up briefly in Shrek 2 and 3.

There had been rumors that the voice of the sneaky villain would be played by Paul McCartney, but that’s not the case. Walt Dohrn will lend his voice to the character not the ex-Beatle, sorry folks. The new characters and actors that will appear in the film include Kathy Griffin and Kristin Schaal as ogre hunting witches, and Jon Haam as the leader of an underground resistance group, and the best looking ogre you’ll ever see.

Shrek Forever After will hit theaters on May 21, 2010.

What do you think of the story for the new Shrek film? Are you happy the franchise is ending?