inkkj09-11-11

We all hear about how much pirating hurts the movie and music industry, but every once it helps the little guys out! The new movie, Ink, written and directed by Jamin Winans, is one of those few exceptions. A couple of days ago, it managed to find its way onto the interwebs, and it has become quite the success with over 400,000 downloads. It even managed to make its way onto TorrentFreak’s Top 10 Most Pirated Movies.

The movie is about two supernatural forces that control our dreams as we sleep. One force can cause happy dreams, while the other, well, gives us nightmares. In this mysterious nighttime world, there is a hunch-backed figure named “Ink” who wants to join with sides with the evil forces that control our nightmares, so he kidnaps a girl while she is sleeping. Mentally she is held captive, all the while, her body in a coma in the real world.

Here is what the makers of the film had to say in response the sudden success of their little movie:

Dear Fans and Friends,

Over the weekend something pretty extraordinary happened. Ink got ripped off. Someone bit torrented the movie (we knew this would happen) and they posted it on every pirate site out there. What we didn’t expect was that within 24 hours Ink would blow up. Ink became the number 1 most downloaded movie on several sites having been downloaded somewhere between 150,000 to 200,000 times as far as we can tell. Knowing there’s absolutely nothing we can do about it, we’ve embraced the piracy and are just happy Ink is getting unprecedented exposure.

As a result, Ink is now ranked #16 on IMDb’s movie meter and is currently one of the top 20 most popular movies in the world.

This all started as a result of the completely underground buzz that you’ve each helped us create. We’ve had no distributor, no real advertising and yet the word of mouth that you’ve generated has made the film blow up as soon as it became available worldwide. So many of you came to see the movie multiple times, bringing friends and family and many of you have bought the DVD and Blu-ray from us. All of this built up and built up and suddenly it exploded.

We don’t know exactly where this will all lead, but the exposure is unquestionably a positive thing.

Ink hits Netflix, Blockbuster, iTunes and many more tomorrow! Remember to get your signed copies, t-shirts and posters at the Ink Store.

Thank you so much for the constant love and support.

Jamin and Kiowa
Double Edge Films

Here is the response to the letter that was sent to the folks over at TorrentFreak,

Dear Ernesto,

To say we are shocked by all this news and are digesting it rapidly is an understatement. We made this film in Denver, CO on a budget of $250,000 and have fought to bring it to 15 cities ourselves over the past ten months. Hollywood has claimed that they don’t know how to market the film or that it doesn’t have an audience, and what BitTorrent has done in the last four days is prove, unequivocally, that Hollywood is wrong.

So is this the best thing that could happen to our little film? Absolutely! There is no way this many people would know about the film otherwise, or that our IMDb MovieMeter would have shot up an astounding 81,000% from a few days of activity over the torrent sites. What Hollywood would calculate as lost dollars, we calculate as fans earned. Due to many suggestions from downloaders over the past few days we have established a Donate button on our Store page for people to contribute what they can. Thank you for posting that info.

We’re not looking to get rich, but would like to pay back our investors and the enormous amount of personal debt we’ve gone into making the film. We’re also not looking to make Hollywood films (Jamin has had several opportunities) and plan on continuing the march of making fiercely independent films. In order to do that we have to count on the power of the people, eyeballs all over the world and torrenters to throw our film a few bucks apiece. It’s the indie film model of the future and we appreciate each and every person who takes the time to watch our film. It appears we’re all rebels here… so let’s wave that flag proud.

Again, we are really floored that all of this is happening and that you’ve opened up the conversation!

All the best,

Kiowa K. Winans

It is always nice to hear stories like these. Normally, you just hear people bitching about how they are losing money on something, when another person is just dying to have people see their project. They did, in fact, lose money, but they managed to seize the opportunity in it as well. Good for them. So go onto in Internet and watch that movie! The makers of the film won’t mind!

What do you think?