Does Stephenie Meyer and Summit Entertainment have no shame? I understand that filmmaking is a business but how much more can the general population take? The Twilight Saga has held a heavy hold over the teen and tween crowd for the past year and it’s showing no sign of letting up. It’s creators are stopping at nothing to maximize their money earning potential by pretty much reselling the same product but in a prettier package. According to EW, Yen Press will be republishing Twilight, but in graphic novel form! Dun, dun, dun!

I try to keep my disdain for Twilight to myself because I know there are so many fans who genuinely enjoy the books/films, but enough is enough. The marketing for this thing has gotten beyond ridiculous. First, there are the original books, then the first film drops, then they decide to reprint the books with different covers featuring the film actors, and now they give you the same novel again, but with pictures?! What’s even more sad is the fact that all of these “new” products are the same thing! I’m beginning to develop a hatred for this franchise that mirrors my feelings towards High School Musical.

Here is a photo from the upcoming “graphic novel” version of Twilight.


Attached to this photo is this description:

“His dazzling face was friendly; open, a slight smile on his flawless lips. But his eyes were cautious.” And Bella: “I was ivory-skinned …. I had always been slender, but soft somehow, obviously not an athlete…”

I’ve never read the Twilight books, but if that’s an example of the writing, I’m obviously not missing much. It sounds like a gaudy, romance novel.

I have seen so many products created for the sheer promotion of this sub-par series that it could make anyone vomit. What’s next on the Twilight marketing train?

  • Edward and Bella kids meals at McDonald’s?
  • Team Jacob and Team Edward press on nails?
  • Twilight water, juice, and soda?
  • Edward hair gel or mousse?
  • Twilight make up powder (so you too can look as pale and emaciated as Bella even though she’s not a vampire)

The kids who feed into this machine have access to the disposable income that studios and ad executives lust for. With several more Twilight movies to go, I’m sure this trend won’t end anytime soon. If you’re going to try to make money off of a product you could at least add something of substance. Don’t slap on a pretty picture and call it a day.

What do you think of the excessive marketing for The Twilight Saga? What other film franchises are guilty of this type of hype?