Apparently board games and action figures weren’t enough, they needed something for the ladies, or rather girls. Universal Pictures has decided to go the chick flick route with plastic dolls and add Barbie to their upcoming film slate.

The studio has made a deal with Mattel to build a live action film around its signature toy line Barbie (and here I thought that was Sex in the City or lesser Confessions of a Shopaholic). Variety is reporting that “Studios are placing a premium on building films around well-known concepts. Universal brass feels it has landed the queen of globally branded toy figures. ”

I personally don’t see the appeal, but as you can guess, that Barbie-girl is popular…

“Barbie is the most famous doll in history, a unique cultural icon in the world of brands,” said Universal Pictures chairman Marc Shmuger. “So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. We’re grateful to Mattel for entrusting us with this extraordinary opportunity.”

The producer of the film, Laurence Mark seems excited about the prospect…

“Barbie may be the most popular girl in the world, and has always been a wonderfully aspirational figure, so we must do her proud.”

I for one didn’t see the appeal, yea she’s popular but a movie? Apparently Barbie has transformed herself for modern audiences. How disturbing is it to know that she has a Twitter, Facebook, even her own own YouTube channel. Even still, the reason why action figures work so well on film is because they translate into action films which boys (and girls) of all ages can enjoy. What does a barbie film translate into? Another form of romantic comedy? Or even drama? And not an adult one, but another kids one? We have a ton of those out there that are already only doing so-so. Action figures give you another place to go with your imagination, but Barbie’s seem to lead us to where we already are. Right? According to Mattel senior veep Richard Dickson, I’m talking nonsense….

“The brand wasn’t ready for a movie,” Dickson said. “In the last 10 years, Barbie has evolved from a toy into an intellectual property. We’ve already had enormous success in the entertainment industry. Barbie has a proven track record in home entertainment, there have been live stage shows, live symphonies and other non-traditional forms of entertainment.”

I still think this sounds like a bad idea. How are they going to use this to break boundaries instead of furthering the same useless garbage? Or does that even matter as long as there’s a huge paycheck at the end. I can’t imagine any man going to this and most women will be insulted or bored by it. I guess it will have to be a kids movie for girls… not even the Hannah Montana girls, they need to be younger, because once they hit that age, they want them some Edward Cullen.

The plan is still in the very early works, so we’ll keep you posted when they cast the lucky lady to be Barbie!

Check out the video below of Barbie’s on her YouTube channel. Who knew she lived in the red light district…

What do you think about Barbie’s big screen debut?