warner bros forms dc entertainment inc

We’ve all heard of Marvel Comics as well as its companion Marvel Entertainment. The company licenses out properties for various film and television projects that spread into every aspect of the media. According to NikkiFinke, DC Comics has taken note, and have announced the creation of DC Entertainment Inc. The surprising but exciting new business venture will incorporate current and future television, film, and interactive projects.

According to Finke, DC Entertainment Inc is a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms, to be run by Diane Nelson, it was announced today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.

This news comes hours after rumors of a big shake up within the DC fold was said to be taking place and here it is.

DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses. DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.

Here are some of the television and film properties that are currently in development/or production at Warner Bros. Entertainment:

  • Human Target is being produced by Warner Bros. Television for a mid-season debut on Fox.
  • Midnight Mass is in series development at Warner Bros. Television for consideration for the 2010-11 season.
  • Jonah Hex Warner Bros. Pictures’ supernatural Western starring Josh Brolin, Megan Fox and John Malkovich, recently wrapped production in Louisiana.
  • The Losers Dark Castle/Warner Bros. Pictures’ action-adventure drama starring Jeffrey Dean Morgan, Zoe Saldana and Chris Evans, began principal photography mid-July in Puerto Rico.
  • The Green Lantern -Warner Bros. Pictures’ next big superhero tentpole release, recently cast Ryan Reynolds as the titular character. The film has a projected second quarter 2011 release date.
  • Lobo – based on the DC Comics anti-hero, has Guy Ritchie attached as a director; Joel Silver, Akiva Goldsman and Andrew Rona are producing for Silver Pictures and Warner Bros. Pictures.

Besides the obvious introduction of the new company banner, the biggest piece of news has to do with the replacement of Paul Levitz with Diane Nelson. The official press release stated that he will segue from his role as the President to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE.

In the grand scheme of theme of things this sounds like a good move to make for DC. Their projects will no longer be lost in the shuffle amongst other major Warner Bros features. They’re somewhat of a separate entity now. It’s hard not to wonder if the recent Disney-Marvel merger had something to do with the studio’s major company shift. The timing of this is rather convenient in my opinion.

What do you think of Warner Bros. creating DC Entertainment Inc?