Don’t do it Marvel! According to THR, Disney Studios have announced plans to acquire Marvel Entertainment for a hefty 4 billion dollars. The family friendly power house is going after the comic based company that has a catalogue of over 5,000 characters to choose from. Could you imagine Mickey Mouse and Wolverine duking it out? Once this is said and done Disney will have access to some of the most recognizable characters in pop culture history.
Disney President and Chief Executive Robert A. Iger believes that the acquisition of Marvel is not that different from when the studio bought Pixar a few years ago. He believes the combined assets of both companies will be worth more together than apart.
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.”
What does Marvel have to say about this pending merger? According to CEO Ike Perlmutter, they’re thrilled! “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.” With this new deal “Marvel shareholders would receive $30 per share in cash plus about 0.745 Disney shares for each Marvel share. Overall, the deal is valued at $50 per Marvel share as of Friday’s closing price.”
Both companies have agreed to the above business plan, and look forward to working under the same umbrella. I’m a little on the fence about this, because in my mind I have Disney and Marvel on opposite sides of the spectrum. Both companies bring something unique to the table, but it will take a while for me to get used to seeing the Disney logo in front of a Marvel film. That will be weird.
What do you think about the Disney – Marvel merger?