Why so cruel Paramount? Martin Scorsese‘s upcoming horror-thriller Shutter Island has been bumped to 2010. The film that features Leonardo DiCaprio as it’s lead, was supposed to hit theaters on October 2. It was in a prime slot to capitalize off of the Halloween and awards season. So, what happened? Find out more below.
The buzz surrounding Shutter Island has for the most part been positive, so what’s Paramount’s problem? According to Nikki Finke, the studio doesn’t have the money to properly market the film for 2009. The 50 to 60 million dollars it would take to promote, would eat up a good chunk of their budget for the remainder of the year. On the other hand a close studio source insists they do have the money, but they’re more focused on the DVD market at the moment.
“Given where the DVD business is in 2009, our only hope is the economy and the retail business rebounds in 2010 because the hardest hit segment has been movies that play to an older adult audience.”
As for DiCaprio’s involvement. The site says another reason the date has been pushed back to February, has to do with the actor’s inability to promote the film internationally.
“So the studio settled on the release date of February 19th because “that’s when Silence Of The Lambs came out” back in 1991 and it won the Oscar. “Now that the Academy has expanded Best Picture to 10 films,” my insider notes, “it will be easier for a movie that came out in the beginning of the year to get nominated.”
There’s so much Hollywood politicking involved with this one release! I really want to see Shutter Island this year, but it doesn’t seem like it’s going to happen. I love how Paramount is being so stingy with their money considering how Transformers: Revenge of the Fallen is the highest grossing film of 2009 so far! All of that revenue and they can’t throw 50 million to the PR department for Scorsese?
What do you think about the studio’s decision to reschedule Shutter Island?