District 9 Posters
By Mali Elfman
How many of you have seen the new District 9 ads on the side of the road? I saw one the “Non-Human Sighting Today” posters on my way home yesterday and thought, “that’s awesome!” The posters definitely catch peoples attention who don’t know what District 9 is and for those of us who do, make the movie even more realistic, which is the best part of this film. They’re treating everything like it’s real. From the documentary style of shooting, to the xenophobia that people experience when trying to integrate two things that are different, and now the marketing. I love how they are integrating the posters to look like they could have been put up by the Government and making it seem as if District 9 is a real place and we’re in it.
Check out some of the awesome photos below…
For more posters go to IMPAwards.com
If you haven’t already check out D-9.com, it’s a really awesome website that again, adds another level of realism. And, if you call the number above, 1-866-666-6001, you can record any “non-human” sitings that you see and Sony may use them in future ads. Pretty cool!
I’m sure some looney who has no clue what District 9 is will freak out before the film is released on August 14th and try to sue the government for making them think that aliens exist on earth. When that happens we can all point and laugh.
What do you think of the posters?
Wednesday, June 10, 2009 8:54AM
this campaign is interesting – using the theme of segregation is a potentailly dangerous way to market a film set in South Africa, but that's what makes it slightly uncomfortable and easy to remember. And, in a weird kind of way, its actually pretty funny.
Thursday, June 11, 2009 12:48PM
[...] movie seems interesting, and they’re doing a great job promoting it (check out their awesome District 9 posters). The website is fun if you want to find out more about the movie or just have some extra time to [...]
Wednesday, October 7, 2009 12:38AM
I'd say it's the other way round. They're using the film to make aware of segregation. That's in no way dangerous. It's just clever to move the problem away from black and white and show how even different species share the same values, like friendship, love and compassion.
Besides providing a good moral this is one of the best science fiction movies I ever saw.
It's so worth every second!