Apparently Sony and are trying take the Angels and Demon‘s trailer where no trailer has ever gone before (they really should have done this for Star Trek, that line would have worked much better).

Instead of just watching the trailer (God! Anyone can do that!), they’ve tried to reinvent the traditional movie trailer by adding more clickable, dynamic content such as unlocked, exclusive content, historical information that was used in the movie, and embeddable photos and videos. If there’s one thing we know, it’s that this film will have a LOT of subtly to it, so it’s best to start reading up now.

Check it out below as well as what Ron Howard had to say on the red carpet in Rome…

And if you’re interesting, here is some Angels and Demons red carpet in Rome footage with comments by the films stars, Tom Hanks, Ewan McGregor, Ayelet Zurer and Director Ron Howard.

On the carpet Howard stated that:

“You have the fact that a lot of people have really enjoyed the story and yet as a filmmaker you have to put that out of your mind and choose what you think are the most cinematic ideas and the ones that are going to be the most compelling and make the movie stand on it’s own. And that’s really, in the case of Angels and Demons, what I was trying for.

After seeing the movie, I can say, he definitely did try to do this, but I don’t think it worked as well as he

What do you think? Are you ready for the future?