The above video is a PSA for the UK charity Women’s Aid shot by Atonement director Joe Wright. The video stars Keira Knightley, and follows her as she wraps after a day on set. She arrives at her apartment to find blood, shattered glass and her estranged boyfriend waiting for her. From that point on she is viciously attacked while the camera pulls back from the scene and a tag line appears that reads, “Isn’t it time someone called cut?” I think the ad was done very well, but some people think it’s too graphic. Do you agree?

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