There is a video uploaded on YouTube that, contrary to the title which suggests I’m in store for “extreme funny,” turns out to be five minutes and fifty-seven seconds of the lamest footage I’ve ever seen. Kitti1 and I apparently have very different views of what constitutes as funny, because in my book two magicians dressed in parkas and Adidas track pants doing the routine I preformed for my dolls in 2nd grade does not equal funny. Luckily, what I think is irrelevant because I just spent five minutes and fifty-seven seconds waiting to laugh and, more importantly, upping this video’s views from 27,399,672 to 27,399,673. This is why Kitti1can shake my hateration off; he (or she) is sitting on a goldmine, and I am not.
Thanks to YouTube’s Partnership Program, viewers like Kitti1 can turn their questionable taste into mounds of cold hard cash. Here’s how it works: you upload the content, YouTube attaches relevant advertisements that target the type of people watching your video, and you collect a portion of the advertising revenue. Of course there are conditions, but chances are you qualify. If you’re uploading original content that’s generating thousands of views and you can prove you own the copyrights to the material, then you’re 100% eligible.
After doing a little research (re: Google-ing “YouTube Partnership Program” and clicking on the first video link) I discover that partners are paid $2.50 for ever 1000 views, which doesn’t sound like much but that works out to almost $70K for my friend Kitt1. That’s right, SEVENTY THOUSAND DOLLARS for uploading footage from what looks like it could have been Monday Magic Night at the Regal Beagle.
There is a lot of e-talk about this partnership being the site’s second major sellout (the 2006 acquisition of YouTube by Googe Inc. marked the first). Call it what you will, but using content to generate revenue is how this business works and there is no reason why you can’t get paid to do something you love. That’s the universe’s ways of making sure you’re in a position to continue doing what you enjoy. Now, all you people with no foreseeable chance of pitching your million dollar idea to the networks and studios can upload your video, have tons of people watch what you created, and get paid for your effort. It sounds like a winner to me.